A waitress-dressed girl rushed into the office in a flurry, speaking with alarm, "Room Six, Room Six has ordered two more bottles of 56-degree Erguotou!"
"What?!"
The middle-aged woman, clearly the manager, slammed her hand on the desk and asked tensely, "How many bottles is that now?"
"It's the eighth bottle!" the waitress said hesitantly, "But there are only four of them. If they keep drinking like this, something bad is bound to happen sooner or later!"
The female manager hesitated for a moment, then shook her head and sighed, "Forget it, I suppose I'll go take a look myself."
The waitress instantly looked as if she had been granted a great pardon, nodding frantically like a chicken pecking grain, and followed the manager toward the bar counter.
After retrieving two 500ml bottles of Erguotou from the drinks station, the manager tidied her appearance outside the private room door. She tapped lightly twice, squeezed out a professional smile, and pushed the door open to enter.
The room instantly fell silent. The four bare-chested men, who had been loudly holding court, were covered in tattoos of azure dragons and white tigers. Some had rough, menacing faces, others had shiny bald heads, and one wore a gold chain thicker than his finger. They all coldly fixed their gaze on the manager, resembling four primeval beasts poised to devour a human. The manager was so startled she nearly dropped the bottles she was holding. She forced a smile and managed to say, "Gentlemen, here is the liquor you requested."
"Put it down here!" the bald man casually gestured to an empty spot on the table.
Setting down the bottles, the manager hesitated but then mustered her courage to advise, "Gentlemen, drinking too much liquor can harm your body..."
Before she could finish her sentence, the man with the gold chain slammed his hand onto the table with a sharp bang!
"What? Are you saying our alcohol tolerance isn't good enough?!"
The manager’s face immediately turned pale. She could already vividly picture the scene: these four bosses smashing up the restaurant, beating the staff, and finally forcing her into a taxi to be taken somewhere deserted for humiliation.
Just then, the expression on the face of the man with the gold chain suddenly changed, shifting to one of amiability. The other three bosses burst into loud laughter; the one with the rough face beamed like a Maitreya Buddha, and he spoke gently to the manager, "Little sister, maybe our tolerance isn't great, but we have Wangchao Wuliang."
"Wangchao Wuliang?" the manager unconsciously repeated the name.
"That’s right, Wangchao Wuliang!" The bald man chuckled and pulled out an aluminum can from behind his back, showing it to the manager.
Then, the four bosses spoke in unison: "Drink Wangchao Wuliang, and your tolerance becomes boundless. Used to collapse after one cup, now you can handle a thousand without getting drunk!"
A vivid promotional clip concluded, and the tacky tagline at the end left the audience utterly stunned yet also roaring with laughter.
The second promotional film began playing immediately, also a short segment running just over a minute, just as well-edited as the first, easily suitable for prime-time television broadcast. If not tightly edited, the full version would perform quite well when deployed across buses, street-side jumbotrons, and online media.
The second clip featured a female real estate agent whose monthly sales volume reached half the total of her ten colleagues. At the celebratory dinner, she reigned supreme, drinking all her skeptical colleagues under the table. Just as the boss was applauding her as a queen of liquor, her jacket slipped off her shoulders and fell to the floor, out of her pocket tumbled a small, concentrated-dose tin of Wangchao Wuliang. The colleagues recovering from under the tables immediately scrambled up, full of renewed energy, pressing her for details. Finally, she had to admit that her massive sales achievements, all down to her drinking prowess, were entirely due to Wangchao Wuliang.
"Although the content of these two clips is rather common," one observer remarked, "they are extremely approachable. Heavy sword needs no edge; great skill requires no obvious technique!"
"The concept is brilliant! Unforgettable!"
"That real estate agent’s expression when her secret was discovered—it’s hilarious."
"Where did you find those four thug actors? They look too real."
"Do you think that small concentrated tin looks like a woman's massager? Hehe..."
The hall buzzed with discussion, full of all sorts of opinions. However, everyone’s focus remained fixed on the production and filming of the promotional material. As for the supposed main event of the press conference—Wangchao Wuliang itself—honestly, very few people held high hopes for the product.
At that moment, a sudden burst of laughter echoed through the hall. In the short film currently playing, a seductive young woman had just coquettishly declared that while other people’s livers decompose alcohol, she simply urinates it out after drinking—no harm done! Watching a beautiful woman talk suggestively about urinating on a massive screen was incredibly provocative. This particular film had crossed the line from parody into sheer vulgarity; it was clearly just a stunt for the launch event and was never intended for public broadcast.
The conversations continued to revolve around the advertisements, just as Wang Zhuo had predicted. Nobody truly believed that Shengshi Dynasty could develop a functional beverage that made people 'unbeatable by a thousand cups' in just a few months. Everyone viewed the product as merely a financial structuring project for Shengshi Dynasty.
The truth was, most existing hangover teas, pills, and sobering agents on the market were little more than empty promises, making money through promotion and distribution channels rather than possessing any significant sobering effect. Many of these products had no effect at all, merely offering the customer some psychological comfort!
"Just based on these few commercials, Wangchao Wuliang is set to make a fortune this summer."
"Exactly. That's how Haiwang Jinzun operated back in the day, and they still command the top market share."
"Hangover cures are essentially selling a psychological effect, just giving people with low tolerance a bit of courage. I’ve used the best-selling brands on the market, including the imported ones costing over three hundred yuan per pill, and none of them worked."
"Yeah, yeah. Speaking of which, Shengshi Dynasty is truly skilled at hype. They managed to acquire the world's largest open-pit copper mine with those two bizarre jade watermelons. Now that Wangchao Wuliang is spinning off from Shengshi Dynasty, on the surface, it looks like the big boss is keeping all the profit, but who knows if they aren't planning to spin off another listed company?"
"You’re right, I think that’s very possible."
"Hey, I don't care about all that internal drama. Let's check out today's gifts first, then decide how to write our articles when we get back."
After the last reporter finished speaking, everyone exchanged knowing smiles. Regardless of the size of the media outlet, anyone invited to a press conference like this always received gifts. Shengshi Dynasty was notoriously generous in the industry, and everyone eagerly anticipated the moment they could collect their swag after the meeting ended!
This was the inaugural media event for Wangchao Wuliang, the first large-scale, comprehensive publicity push before Wang Zhuo partnered with Guangyi Pharmaceuticals. A thousand media outlets were invited; it was a truly unprecedented spectacle.
From major online portals and regional television stations to small local tabloids and popular bloggers, Wang Zhuo had booked three four-star hotels in Dongjiang District and even chartered dedicated shuttle buses from a travel agency to host this press conference—a move never before seen domestically.
Even when Steve Jobs visited China the previous year to promote the Apple Wandai phone, he didn't stage such a grand affair. Some people joked that if Shengshi Dynasty’s headquarters were in Beijing, they would have held the conference in the Great Hall of the People.
They didn't know that reserving the Great Hall of the People was inevitable; it was just a matter of time and readiness. Although renting that hall cost hundreds of thousands of yuan for just an afternoon, the symbolic significance it carried was unmatched by any other venue. Moreover, Wang Zhuo himself believed his sobering beverage deserved the prestige of the Great Hall of the People because it was poised to ignite an industrial revolution, one that would eventually surpass America’s cola industry and usher in a new era for all sectors involving alcohol worldwide!
The first predictable outcome was a boon for the domestic Baijiu (white liquor) industry; stocks related to alcohol would soar across the board, because if people couldn't get drunk, they could drink openly! Moutai from Guizhou? Price hike! Sold out! Beijing Erguotou? Increased production! Increased revenue! Wineries smiled, distributors smiled, even supermarkets and restaurants smiled!
A small lever moving a large world—Wang Zhuo was overwhelmingly confident in the future of Wangchao Wuliang. He hadn't even applied for a patent, because patent protection only lasted fifty years before the technology became freely available. He intended to maintain technological exclusivity through secrecy, much like Coca-Cola; the formula and process for Wangchao Wuliang were impossible to reverse-engineer.
The press conference continued its tense but orderly progression. Following Qi Fei’s advice, Wang Zhuo had deliberately divided the venue into three sections, subtly bringing the media personnel closer in each area, fostering a more intimate atmosphere.
The event had reached the Q&A session. Wang Zhuo, Gan Shuang, and Fu Xinran were seated in an office provided within the venue, watching the live relay on closed-circuit television.
"How is it going? Have you calculated it?" He turned back and asked Gan Shuang, who was behind him.
Gan Shuang was wearing a professional OL suit for the first time today, having put on light makeup to suit the grand occasion. As someone who never wore makeup, she hadn't managed satisfactory results on her own, only succeeding with the help of Qi Fei. With reddened lips and carefully drawn lashes, she appeared like a different person; purity replaced by seduction, elegance transformed into allure. Especially in the custom-tailored OL dress, the cinched waist and tightening bodice accentuated the magnificence of her bust, her full chest straining against the clinging fabric, seeming as if the buttons might pop open at any moment.
When asked, Gan Shuang pulled her gaze from the screen and smiled brightly, "I've calculated it. The ten-million budget won't be leftover."
Wang Zhuo had been asking about the cost of the current media event. A thousand media outlets varied in scale; besides reimbursing travel expenses and providing accommodation, there were various other allowances like 'honorariums,' 'transport fees,' and 'gas money.' Coupled with the gifts about to be distributed, this conference truly deserved the description of a lavish undertaking. As for the results, these journalists had benefited from Shengshi Dynasty's generosity. Even if a few were ungrateful scoundrels, as long as the vast majority of reports matched the treatment Wang Zhuo provided them, the conference would be deemed a resounding success!